Fresh-Baked Cookie Smell Won’t Sell Your Home

Just about everyone loves the smell of fresh-baked cookies, but new research suggests that aromas do not help sell homes.

A study by Washington State University found that although homeowners are often told to create pleasing aromas when potential buyers pay a visit, that complex smells, like baked goods and potpourri, are likely to dampen enthusiasm for a fast sale for top dollar.

Complex scents, even if they’re pleasant, can be a distraction because some people subconsciously dedicate time and energy to figuring out what the aroma is, rather than processing whether the home is a place they could live.

Instead, the author of the study recommends simple scents, such as lemon, basil, and pine, since they’re easier to process and less distracting and thus more conducive to spending.
Excerpts of this story were provided by the California Association of Realtors

Have you ever baked cookies for an open house? If so, do you think it helped sell your home?

About Daniel Di Matteo

Realtor at CENTURY 21 Award, Daniel was Voted U-T San Diego’s Best Real Estate Agent in 2014. A Husband, Father, and most recently, accomplished Blog writer, which explains your visit today.