Just about everyone loves the smell of fresh-baked cookies, but new research suggests that aromas do not help sell homes.
A study by Washington State University found that although homeowners are often told to create pleasing aromas when potential buyers pay a visit, that complex smells, like baked goods and potpourri, are likely to dampen enthusiasm for a fast sale for top dollar.
Complex scents, even if they’re pleasant, can be a distraction because some people subconsciously dedicate time and energy to figuring out what the aroma is, rather than processing whether the home is a place they could live.
Instead, the author of the study recommends simple scents, such as lemon, basil, and pine, since they’re easier to process and less distracting and thus more conducive to spending.
Excerpts of this story were provided by the California Association of Realtors
Have you ever baked cookies for an open house? If so, do you think it helped sell your home?
About Daniel Di Matteo
THE REAL ESTATE BUSINESS HAS LESS TO DO ABOUT SELLING PROPERTIES AND EVERYTHING TO DO ABOUT HELPING PEOPLE.
