For Sale By Owner Advocate Lists Home With Realtor®

CEO of a company whose belief is to sell homes without a real estate agent lists his own home with a Realtor®, raising the question: Is listing your own home actually a losing proposition?


Established in 1984, is a marketplace for for sale by owner (FSBO) real estate services. describes itself as a “powerful online home selling tool matching home sellers with informed buyers while eliminating the costly commission of the Realtor® middleman.” Its website claims, allows you to reach the most potential buyers in the shortest amount of time, in the most effective (the internet) and most cost effective manner (no commission!) possible.”

So, it came as an ironic surprise when CEO Al Bennati recently listed his own home with a Realtor®. Bennati is currently working with a Realtor® to sell his home in St. Petersberg, Florida. If you find yourself not grasping the irony of this scenario, just picture Bill Gates purchasing an iphone.

According to the National Association of Realtors®, here were the challenges faced by FSBOs:


About Daniel Di Matteo

Realtor at CENTURY 21 Award, Daniel was Voted U-T San Diego’s Best Real Estate Agent in 2014. A Husband, Father, and most recently, accomplished Blog writer, which explains your visit today.